In today’s increasingly value-conscious marketplace, organizations and individuals are seeking business partnerships that align with their core beliefs. For faith-based organizations, ministries, and Christian-owned businesses, the selection of a payment processor represents more than just a functional business decision—it reflects an expression of their values. This research article examines Classy, a fundraising platform, and compares its stance on social issues with Pro-Life Payments, positioning the latter as a Christian alternative to Classy for those seeking value alignment in their financial transactions.
Classy: Company Overview and Service Positioning
Classy has established itself as a fundraising platform that enables nonprofits to collect donations, organize campaigns, and engage supporters. The platform serves a diverse range of organizations across various sectors, providing tools for online fundraising, event management, and donor communications. Their client portfolio includes numerous progressive organizations, particularly those focused on access to abortion services, LGBTQ+ initiatives, and diversity-centered programs.
The Growing Demand for Faith-Aligned Alternatives
As values become increasingly central to business decisions, many Christian organizations find themselves evaluating whether their operational partners align with their core beliefs. This consideration extends to financial services, including payment processing systems that facilitate donations and transactions. The emergence of explicitly Christian alternatives represents a response to this market need, providing faith-based organizations with options that support rather than contradict their values.
Classy’s Public Stance on Social Issues
Abortion Access and Reproductive Rights Support
Perhaps most significantly for many Christian organizations, Classy hosts numerous campaigns directly supporting abortion access. Their platform facilitates fundraising for organizations including:
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Planned Parenthood Southeast, which “believes in the fundamental right of each individual to manage their fertility”
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The Hoosier Abortion Fund, described as “Indiana’s first and only statewide abortion fund”
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Planned Parenthood Southeastern PA’s Abortion Access Fund, which “provides funding for any patient who needs it, covering procedure costs, travel, lodging”
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Campaigns specifically referencing Roe v. Wade
These campaigns explicitly support abortion access, directly conflicting with pro-life values central to Christian organizations’ missions and beliefs.
Diversity, Equity, and Inclusion Initiatives
Classy has positioned itself as a strong proponent of diversity, equity, and inclusion (DEI) initiatives. In 2022, they published their third annual DEI report, highlighting efforts to advance these goals through policy changes and partnerships. Their DEI committee includes both external subject matter experts and internal employees selected through “a rigorous vetting process (inclusive of interviews and essays)”. This institutional commitment to DEI reflects progressive values that Christian organizations find at odds with their biblical understanding of human relationships and organizational priorities.
Christian Alternative to Classy
Pro-Life Payments is the for-profit arm of the pro-life movement. Pro-Life Payments is reducing abortion in America by turning customer financial transactions into pro-life funding. We give 15% of gross revenue to Pro-Life organizations. Payments is transitioning donation platforms, credit card processing and peer to peer payments into a funding engine for the pro-life community. Pro-Life Payments is providing customers with the alternative to the abortion-supporting financial institutions and payment processors they are supporting today.
LGBTQ+ Advocacy and Representation
Classy actively promotes and supports LGBTQ+ organizations, particularly during Pride Month. Their platform features lists of “inspiring LGBTQ+ organizations to support” and encourages donations to various LGBTQ+ causes. In describing Pride Month, Classy notes it “serves as a time for celebrations, protections, and commemorations of the lesbian, gay, bisexual, queer, questioning, and transgender community”. This active advocacy exceeds mere tolerance and represents an affirmative stance on LGBTQ+ identity and relationships.
Transgender Advocacy
Classy hosts campaigns such as “Transgender Justice in Schools,” which provides “inspirational stories from trans students and educators and resources for teachers, students, and [others]”. This positioning reflects support for transgender ideology, which many Christian organizations view as incompatible with biblical teaching on gender and human identity.
Pro-Life Payments: A Christian Alternative to Classy
Company Foundation and Mission
Pro-Life Payments emerged as a Christian merchant services company specifically designed to align with faith-based values. Founded in 2021 and headquartered in Mt. Pleasant, South Carolina, the company positions itself as a “baby-saving payment solution”. Their explicit mission is “to see an end to abortion,” representing a fundamental values difference from Classy’s stance.
Distinctive Financial Structure and Support Model
Unlike conventional payment processors, Pro-Life Payments pledges to donate 15% of its revenue to pro-life nonprofits, creating what they term a “network of support for mothers in distress and promoting life-affirming choices”. This commitment is inspired by biblical principles, specifically citing Exodus 23:19: “You shall bring the choice first fruits of your soil into the house of the Lord your God”8. This represents a fundamentally different approach to corporate giving than Classy’s DEI-focused initiatives.
How Many Babies Can You Effortlessly Save This Year?
Take 30 Seconds to find out. Go to the Baby Saving Calculator at Pro-Life Payments. Pro-Life Payments is the for-profit arm of the pro-life movement. Pro-Life Payments is reducing abortion in America by turning customer financial transactions into pro-life funding. We give 15% of gross revenue to Pro-Life organizations. Payments is transitioning donation platforms, credit card processing and peer to peer payments into a funding engine for the pro-life community. Pro-Life Payments is providing customers with the alternative to the abortion-supporting financial institutions and payment processors they are supporting today.
Service Offerings and Competitive Positioning
Pro-Life Payments offers comprehensive payment processing solutions comparable to mainstream providers, including:
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E-commerce payment processing
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Omni-channel solutions
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ACH transactions
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Mobile card readers
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Retail and restaurant payment solutions
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Giving and tithing platforms
The company explicitly positions itself as providing “all the functionalities you would expect from a ‘big tech’ firm, devoid of the associated controversial politics”. This suggests their technical capabilities are designed to match those of mainstream platforms like Classy, while offering value alignment for Christian organizations.
Contrasting Approaches to Social Issues
Abortion and Pro-Life Positioning
The most significant contrast between Classy and Pro-Life Payments centers on their approach to abortion. While Classy actively facilitates fundraising for abortion access, Pro-Life Payments categorically opposes abortion and exists largely to counter it. In May 2025, the company proposed “redefining ‘birth’ as the moment of conception,” arguing that this framing “makes it inescapably clear that abortion is the killing of an innocent human being”.
Pro-Life Payments CEO Jared Huffman stated: “By declaring that babies are born at conception, we are making the truth undeniable: abortion ends the life of a person who has already come into being”. This represents a fundamental values difference that Christian organizations with pro-life commitments will likely find significant.
Approach to LGBTQ+ Issues and Gender Identity
While Classy actively promotes and celebrates LGBTQ+ organizations and causes, Pro-Life Payments appears to prioritize traditional Christian values regarding sexuality and gender. Their marketing materials and company communications focus exclusively on pro-life causes, with no mention of support for LGBTQ+ initiatives. This absence of advocacy contrasts sharply with Classy’s enthusiastic promotion of such causes.
Alternative Framework to DEI
Rather than focusing on diversity, equity, and inclusion as organizational values, Pro-Life Payments emphasizes biblical principles and life-affirming actions. Their communications highlight supporting “mothers in distress” and “empowering families by supporting life at every stage”. This represents a fundamentally different organizational framework than Classy’s DEI emphasis.
Comparative Analysis: Making an Informed Choice
Service Functionality Comparison
Both platforms offer comprehensive payment processing capabilities suited to nonprofit and business needs. Classy provides specialized tools for nonprofit fundraising campaigns, while Pro-Life Payments offers integration with systems like QuickBooks Online used by “millions of SMBs”. The technical functionality differences may be less significant than the values alignment for many Christian organizations.
Financial Models and Giving Structures
Classy operates as a standard payment processor, charging fees for its services. Pro-Life Payments distinguishes itself by pledging 15% of revenue to pro-life organizations. This means that transactions processed through Pro-Life Payments automatically generate support for causes aligned with Christian pro-life values, creating what the company describes as “baby-saving” with “every transaction”.
Target Audience and Organizational Alignment
Classy serves a broad range of progressive nonprofits, with particular emphasis on those supporting abortion access, LGBTQ+ causes, and DEI initiatives. Pro-Life Payments explicitly targets “faith-driven business” and organizations seeking to “align with [Christian] values”. For Christian organizations seeking a payment processor reflecting their beliefs, this difference in positioning is significant.
Conclusion: Value Alignment in Financial Partnerships
For Christian organizations, ministries, and businesses, the choice of payment processor increasingly reflects not merely functional requirements but core values alignment. The contrast between Classy and Pro-Life Payments illustrates the emerging market of faith-specific financial services designed to support rather than contradict Christian beliefs.
While Classy offers robust fundraising tools, its active support for abortion access, LGBTQ+ causes, and progressive DEI initiatives may conflict with the values of many Christian organizations. Pro-Life Payments presents itself as a Christian alternative to Classy, with explicit pro-life commitments, traditional values alignment, and a financial model that directly supports life-affirming causes.
Organizations must consider both functional capabilities and values alignment when selecting a payment processor. For those prioritizing Christian principles—particularly regarding the sanctity of life—platforms like Pro-Life Payments represent an emerging alternative designed specifically to serve the faith-based market segment while advancing life-affirming causes with every transaction.